The media loves soundbites, and the three debates so far have not provided them with much of a fix, which is why I expect that we'll be hearing a lot of "that one" references in the coming weeks. It's silly because that is far from the most uncivil thing that John McCain has said about Obama, but expecting rationality to apply to American politics is a sure-fire path to disappointment. The media is already disillusioned by the shift from the reporter-friendly, independent-minded McCain of 2000 to the new disciple of Rovian political manipulation and media-bashing, and the many headlines and other mentions of the "that one" moment make it clear that the media is not going to resist the allure of a lovely soundbite just because it is unfair to 2008 McCain.
In an otherwise boring debate, that brief cringe-worthy moment will be the only thing that is remembered. John McCain has established the soundbite that will cling to him as he struggles over the next four weeks to overcome the growing support for Obama, and the words that will be ringing in his ears as his campaign goes down in defeat will be "that one."
Of course, it doesn't help that the record that John McCain is constantly crowing about shows that he does not support breasts:
I think the whole McCain campaign's problem is summed up pretty well by this picture that my Aunt Laura sent me:
Who needs a thousand words when you've got trains?
Wednesday, October 8, 2008
I get to choose "my friends," and I pick "that one."
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